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Q-ARTS

A phygital exhibition that successfully inspires a passion for art in the younger generation. How did we achieve this? By bringing art to the only canvas that young people cannot ignore: their smartphone screens. We carefully curated some of the museum's most impactful pieces and transformed them into stunning QR codes. Scanning these codes allowed visitors to discover the complete artwork and the story behind. Additionally, on the platform historias.pe, they could explore other artists and immerse themselves in the museum's world. We strategically placed the Q-Arts in a dedicated section around the museum to attract young people and throughout the city using advertising spaces to beautify it and catch the attention of thousands of passersby. Results: a 40% increase in museum visits compared to the same period last year, reaching hundreds of thousands of people, +35% Instagram followers, and a genuine connection with new generations.